Founder. Speaker. Award Winning Entrepreneur.
Ideas, businesses and observations from a life spent building.
About
I’m interested in the intersection of business, human behaviour and meaningful connection. I build ideas from the ground up and share the decisions, lessons, challenges and thinking behind the journey.
Companies, products and ideas centred around real human problems.
About business, behaviour, connection, ambition and what it takes to create something from nothing.
About the ideas, lessons and questions that stay with me.
Ventures
The businesses and ideas I’ve brought to life.
Active — Founder
Founder Blueprint™ is a platform designed to help aspiring entrepreneurs and early-stage founders move from confusion to clarity, from ideas to execution, and from starting alone to building with confidence.
Explore
Active — Co-Founder
Kizazi Housekeeping is a platform that connects homeowners with independent housekeepers. Services, rates, scheduling, and payments are arranged directly between homeowners and housekeepers.
Explore
Active — Co-Founder
Tyro Training College is an Australian private training provider (RTO Code: 46604) headquartered in Bakery Hill, Victoria.
ExploreI’m interested in ideas that improve how people live, connect and experience the world.
Writing
Thoughts on business, entrepreneurship, behaviour, connection and building from scratch.
Business
Why would you enter a market that is already crowded? When I decided to build a dating app, I knew exactly what I was walking into. There were already major players. People already had dating apps downloaded on their phones. Billions of dollars had already been invested into the category. And perhaps more importantly, people were tired. There was dating app fatigue. People were talking about endless swiping, shallow conversations, ghosting, mismatched intentions and spending months on platforms without feeling like they were getting any closer to finding the kind of relationship they actually wanted.
Founding
The part people rarely see is everything that happens between starting and succeeding. People usually see the beginning. They see the announcement that you have started a business. They see the excitement, the new website, the logo, the first client, the first launch. Then, if you are fortunate enough to build something successful, they see the result. They see the revenue. They see the team. They see the growth. They see the opportunities that come with having built something that works. What they often do not see is everything that happened in between.
Personal
I was a mum before I officially became an entrepreneur. And I think that matters, because motherhood shaped the kind of entrepreneur I eventually became. Being a mother is one of the greatest roles I believe a woman can be given. You are entrusted with this little person who depends on you for almost everything.
Story
My entrepreneurial journey started long before I knew what entrepreneurship was. In high school, I would buy boxes of biscuits and sell them individually for a shilling each. It was simple, but it taught me one of my earliest lessons in business: buy well, create a margin, sell, reinvest and do it again. At the time, I was just trying to make a little money. Looking back, I was learning how business worked. That small box of biscuits was my first experience of turning an idea into income, and it sparked something in me that never really left.
In 2017, I had my first child, and motherhood completely changed the way I thought about work and the life I wanted to build. I wanted to be present. I wanted to raise my child without feeling like I had to choose between being a mum and earning an income. I also knew I wanted to do something meaningful that allowed me to serve my community. That became the reason I chose entrepreneurship. Three years later, I started my first business and created the life I had been imagining. I could be at home with my child, be a hands-on mum, serve my community and build an income at the same time. What started as a desire for flexibility became the beginning of something much bigger.
The part people rarely see is everything that happens between starting and succeeding. I have trusted the wrong people. I have lost more than $100,000. I have built things that did not work, changed direction, started again and failed more than once before finally getting something into the market. There have been moments when I did not know how I was going to make the next payroll, but somehow I kept going. I held onto the belief that something would shift, and somehow, something always did. That has been my messy middle. Building. Learning. Losing. Changing. Trying again. And through all of it, I have continued because there is a sense of purpose in this work that is difficult to explain. The communities we have built, the families who rely on us and the people whose lives are connected to what we do have made the hard parts worth carrying. Entrepreneurship has required me to change more than I ever expected. But I kept going anyway.
Over the last five years, the businesses I have built have generated more than $40 million in revenue. I am proud of that achievement, but I do not see it as the destination. There is still a much bigger vision ahead. I want to empower more families who depend on the work we do. I want to reach more people who genuinely need the value we are creating. And I want to build something that lasts far beyond revenue or business growth. For me, legacy is about love, community and impact. It is about creating businesses that matter, building things that improve people's lives and leaving behind something that will still be remembered years from now. That is the vision I am chasing every day.
Notebook
Shorter observations, photographs and behind the scenes moments that don’t need a full article.
August
Am I actually changing, or am I just consuming advice that makes me feel productive? After 12 self help books, the problem is probably no longer a lack of knowledge. It is whether you are applying any of it.
July
Three days without a laptop clarified more than three weeks of meetings.
June
Most of the work that matters happens after everyone has gone to bed.
Ideas on business, building, life and the things I’m thinking about.
